As part of EU Code Week and Junior Achievement Bulgaria’s initiative "Manager for a Day", students stepped into the dynamic media ecosystem at bTV Media Group under the theme "From Digital Skills to Leadership Decisions." The initiative demonstrated how streaming technologies, audience analytics, digital archive workflows, and broadcast technical services drive strategic decision-making in a modern multi-platform media enterprise.

Participants worked side-by-side with senior media executives, technical managers, and editorial leaders, gaining direct insight into streaming platform management, digital content production, and broadcast operations. The interns covered the following executive management and specialist roles:

Head of Production and Technical Services (Ръководител Продукционни и технически услуги)
Head of Research
Deputy Programme Director - Planning and Thematic Channels (Заместник програмен директор - Планиране и тематични канали)
Head of VOYO
Dubbing and Archive Manager (Мениджър Дублаж и архив)
TV Presenter and Reporter (Водещ и репортер)
Operational Manager, bTV Radio Group (Оперативен мениджър, bTV Radio Group)
People and Culture Director

By bridging digital innovation, media technology, and content strategy with corporate leadership, the activity showcased how computational thinking and data analytics shape high-impact management decisions across television, digital platforms, and radio environments.

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