Why Digital Skills Matter
02/04/25
Why Digital Skills Matter
(and how to make the most of them!)
Author: Anny Tubbs, First Move Productions
We live in a digital era – there’s no doubt about that. From scrolling on our phones to working remotely, digital tech is everywhere. It’s how we connect, create and how we get things done in our daily lives. But while almost everyone is online, there’s a big difference between simply using digital tools and truly mastering them.
So how do you go from being a casual digital consumer to someone who’s fluent in the digital landscape? And why does it matter? Let’s break it down.
More than just scrolling: the Digital Reality
Most of you grew up with the internet, social media and smartphones. For many, the idea of a world without Google or streaming services is unthinkable. But being online doesn’t automatically make anyone a digital pro. Sure, we can post on Instagram, find the best memes, and navigate TikTok trends—but do we really understand the systems behind them?
The digital world has its own languages, rules and conventions. Whether it’s algorithms deciding what content we see, AI helping us draft emails, or cybersecurity protecting our data, understanding these elements makes a huge difference.
Digital Natives vs. Digital Masters
There’s often talk about “digital natives” (those who grew up with tech) having it easier. In many ways, that’s true tech has become more intuitive, accessible and user-friendly. But being comfortable online isn’t the same as being skilled.
True digital proficiency isn’t about using apps—it’s about knowing your options, questioning how technology works and thinking critically about how much we rely on it. That’s the difference between being a passive user and an active digital citizen.
So how do you level up? Keep these three things in mind:
- Knowledge is Power
Want to work in digital? Start by understanding how things work. Whether it’s learning how websites are built, how multimedia content is produced or how AI influences search results, the more you know, the better.
I went back to study filmmaking and communications, because I realised how much tech shapes our lives. My internship at a European news agency also taught me that digital tools evolve constantly, so that even younger professionals have to keep learning. The key is to stay curious. If you’re willing to explore, experiment, and put in the effort, you can master (almost) any new tool.
- Less is More
We are not computers: we can’t (and shouldn’t) try to process endless amounts of information. The internet is massive, but that doesn’t mean we need to consume everything. The real skill is knowing how to filter, prioritise and focus.
Instead of drowning in data, think quality over quantity. What do you actually need to know? How can you streamline your workflow? Understanding your limits helps you avoid burnout and keeps you sharp. You also need to remember that digital does not have all the answers – as Mark Twain might have said “The real world has infinite possibilities; digital is stuck with what’s possible.”
- Be the Change
If you’re considering a career in digital, remember to take a step back and ask yourself: what kind of digital world do you want to help create? Ethics matter. Transparency matters. Inclusion matters.
Tech isn’t just about innovation—it’s about responsibility. Algorithms shape what people see. AI decisions affect real lives. Digital spaces should be open and fair to everyone. That’s why empowering more people, especially underrepresented groups, to embrace digital skills is so important.
The Future is in Your Hands
A career in digital isn’t just about coding or content creation. It’s about shaping the future. Whether you want to be a UX designer, a social media strategist, a digital marketer, an AI specialist or a policymaker, your role will have an impact.
So, if you’re diving into the digital world, do it with intention. Keep learning. Stay curious. And most importantly, use and continue to develop your skills to create a digital space that works for everyone. After all, the future of tech isn’t just about progress—it’s about people.
Anny Tubbs, with a little help from ChatGPT
Discover more about Anny’s career journey here.
