A Fresh Start: Introducing the New EU Code Week Brand

Publication date: January 29, 2025

January has been filled with excitement for EU Code Week and its rebrand. Over the past few weeks, we’ve shared glimpses of a vibrant transformation. Today, we proudly unveil our new brand identity!

Why the Code Week rebrand?

A brand is more than a logo or a set of colors. It represents who we are, what we stand for, and how we connect with our community. Even well-established organizations must evolve to stay relevant. This rebrand captures the spirit of our growing community and the exciting future ahead.

Reflecting growth and innovation

EU Code Week has become a movement, reaching millions of educators, learners, and innovators. Our brand needed to reflect the creativity and innovation we inspire. This fresh look aligns with our mission to empower people with coding and digital literacy skills.

A design rooted in connection

At the heart of our transformation lies connection and creativity. Our new color palette represents the diversity and energy of our community. Sleek typography adds clarity and modernity. The reimagined logo ties everything together, symbolizing collaboration, innovation, and the endless possibilities of the digital world.

EU Code Week rebrand: More than just a new look

Rebranding isn’t only about updating visuals. It strengthens our connection with the people we serve. Our new identity speaks to teachers introducing coding, students exploring programming, and organizations making digital education accessible. This fresh brand says, “We’re growing with you, and we’re here to support you.”

Looking to the future

In the fast-changing world of digital skills, staying relevant is essential. Our new look honors our past while embracing the future. It’s a bold step designed to inspire creativity and innovation as we build a brighter digital future together.

Our mission remains the same

Though our visual identity has changed, our mission stays the same: fostering coding, digital literacy, and innovation across Europe. This rebrand celebrates our community’s achievements and our commitment to pushing boundaries.

Join the conversation

We’re thrilled to begin this new chapter with you! What do you think of our new look? Share your thoughts in the comments or on social media using #UnlockTheNewCode.